The pandemic has left us with a legacy of mental health issues, which, although were already on the rise, were exacerbated by that forced confinement. This makes it increasingly important for us, as individuals, to prioritize relationships that help us reconnect with others, with the world we distanced ourselves from for over a year.
As human beings, this makes us more prone to experiencing anxiety, depression, stress, and the repercussions of a world that was already seeing a surge in mental health problems.
That’s why as brands, we must establish a more intimate connection, empathy with the customer, get to know them deeply, and truly put ourselves in their shoes. To achieve this, one of the most powerful tools is emotions. Why? Because it’s something we all share as human beings; we all feel them all the time. Even as you read this article, you must have already felt one emotion or another, whether it resonates with you and you feel identified or it sparks boredom or interest.
And although it’s something we feel all the time, the truth is that nobody taught us how to deal with them. In fact, everything we were taught was wrong. We were taught not to cry, which is why today we feel uncomfortable when someone cries in our presence, and the first thing we want to do is calm them down and make them stop crying to be happy because we can’t handle that discomfort. We were taught that anger is also bad, and that we should more or less be people-pleasers and be liked by everyone. We were taught that if we set boundaries and speak our minds, people won’t like us anymore. We were also taught that feeling fear and letting people see it is showing vulnerability, and then, what will they think of us? That’s why we go through life hiding our emotions, concealing ourselves from the world, which, as a result, leads to many illnesses. Because if you don’t want to release that emotion from within you, your body has to find a way to let it out, and it will always be through your most vulnerable side. What’s yours?
Now, imagine a brand that can read your emotion, that truly puts themselves in your shoes and understands what’s behind your behaviors. Is it fear, anger, frustration, sadness perhaps? And by reading and understanding you, they can provide you with what you truly need, something that helps dissipate what you’re feeling and generate tranquility and well-being. And now, returning to the title of this blog, what could be more memorable than someone understanding you, understanding how you feel, and helping you manage that emotion?
I invite you to stay tuned to continue learning how you can achieve this, how you can better understand your customer and provide them with a truly memorable experience.”